Has got the sheen gone from lookbook fashion? Certainly go for longer a lofty, mysterious business that continues on in today's world, a selective and excluding conversation among fashion elites through the likes of Vogue and even fashion Quarterly.
No, the sheen is still there, the lustre remains to be intact. But
because of new technology it's got changed. Where once fashion was
adjudicated from on high, now it is the main topic of a loud dialogue
led all the from below as from above. The world wide web
means there are now countless, endless discussions, interviews and
documentaries. A few plethora of websites, online magazines and blogs.
There are Twitters, Tumblrs and Facebook pages. All dedicated to just
one single thing: fashion.
Now, use in your, you are able to, if you want, see and hear nearly
all aspect of the process from inspiration to development to manufacture
towards the catwalk shows - live, since it happens via Twitter.
The conversation on the internet is loud, insistent and ceaseless, if
you might not exactly understand what's being said: "New Bodkin pieces
at Bona Drag. Need them on my figure immediately. Rather than just
because it's freezing today. Korean corn tea are only able to accomplish
If you are not just a fashion blog aficionado, this will be gibberish. I want to enlighten you: Bodkin can be a New York-based fashion label with environmental overtones. Bona Drag can be an online vintage clothing store, a serious good one. It turned out freezing in during its fashion week. The Korean corn tea? To know.
This really is from Rumi Neely, aka fashion Toast. Neely is exactly
what can be described as fashion blogger, certainly one of a fresh
strain of self-styled commentators who search on the internet to see the
entire world whatever they think.
She's around 35,000 people taking a look at her blog on a daily
basis, hanging on her behalf every word, taking her advice on everything
from clothes to corn tea.
Neely has advertising from heavy-hitters like American Apparel and
The Gap to be with her site. She travels to fashion weeks all over the
world, including New Zealand's.
You could dismiss Neely, quite easily. She, like many bloggers, isn't
particularly skilled at the writing side of things, but she is very
pretty, and her boyfriend, Colin Oskol, takes lovely photos of her in
several poses, in a variety of outfits.
People bemoan her - she's self-involved, vapid. But say what you
will, as well as many other bloggers, she wields lots of power.
It is not a stretch to express that Neely along with the growing army
of lookbook fashion bloggers of which jane is part - for example locals
Isaac Hindin-Miller and Emma Gleason - have changed the face area of
"New Zealand fashion Week has even more of a global reach due to the
internet," says Zoe Walker, fashion writer for your Herald's Viva
magazine. "A girl from London isn't planning to read my NZFW coverage,
but she may read my summary of the big event for Grazia Daily. It's
really a lot easier for local brands to travel international now."
Walker, who works across both print an internet-based media for that
Herald, as well as writing her own blog, believes how the internet has
definitely contributed towards the rising cycle of lookbook fashion and need for it.
"Online buzz may be the easiest, cheapest and many efficient way to
construct a culture around a brand, if that's what are the designer
wants. But I'm not sure if local designers are yet to offer the
follow-through to match that demand and buzz.
"As soon as year lookbooks and campaigns are freed, they may be
blogged and Tweeted to death, but as soon as the clothes are in reality
available to purchase, you have to ask whether individuals are still
interested or they have shifted to a higher campaign?"